Philip Morgan: Minimising drop-outs and maximising success

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Take a look at the key-note lecture by Philip Morgan on contact lenses at the Clinical Conference 2018.Eye care practitioners spend many hours of clinical time examining and fitting prospective contact lens wearers, only to see a significant proportion of them drop out. Often, this is relatively early in the contact lens journey and frequently customers will consult the web and friends rather than their practitioner...........

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