The Danish brand DAY was founded by Birger et Mikkelsen in 1997 with the aim to making haute couture available to everyone. A purpose that is in line with Specsavers’ aim to making professional and high-quality eye- and hearcare available to all consumers, as well as high-end fashion frames. Not a surprise that in March 2018, DAY was added to the women frame collection.
When designing the DAY collection, founder Keld Mikkelsen’s idea was to create elegant evening wear and turn it into daily couture, to provide a glamorous feeling during the ‘day’ as well. He used his inspiration gathered from his travels all over the world and mixed it with the minimalistic Scandinavian style.
“DAY is a fusion between near and far. Local and global. The sophistication of a jetsetter and the free spirit of a modern gypsy. Countries that have inspired Keld Mikkelsen most are India and Hong Kong. The cultural details you see in the frames show that, like leopard prints and golden logos. Our frames are there for fashion-conscious women searching for a frame with character – easy to wear and elegant at the same time.”About the DAY frame collection
Since its foundation in 1997, DAY by Birger et Mikkelsen has become an international design brand with more than 1,000 points of sale across 25 countries. DAY has two women wear lines, DAY Birger et Mikkelsen and 2NDDAY, an interiors collection DAY Home and an accessories line, DAY et.
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